Swiss National Bank

Reach and use

Reach

1410 teachers of economics and the humanities at Swiss upper secondary schools made active use of the iconomix web platform in 2019. In relation to the target group size of more than 4,200 teachers, including those working at private schools, this translates into a reach of roughly one third. The reach in the German and French-speaking parts of Switzerland is similar, at 36% and 32%, respectively. At 14%, the reach in the Italian-speaking part of the country is just under half as broad.

The number of active users is the basis for measuring the reach. Iconomix defines active users as teachers at upper secondary level who are registered at iconomix.ch and log onto the platform at least once in a calendar year. All the associated data are collected by iconomix and are to be understood as approximations.

Intensity of use

Just over 10% of the teachers of economics and the humanities at Swiss upper secondary schools logged onto iconomix.ch five times or more in 2019. According to our categorisation, they thereby belong to the group of power-users. Put differently, nearly one-third of the teachers at upper secondary level who actively use iconomix qualified as power-users. The power-user figure serves as an indicator of the intensity with which iconomix.ch is used.

User map

The interactive user map shows schools and the number of users there who logged on at least once in 2019.

Markers with the iconomix logo stand for individual schools; blue markers conflate several schools in close vicinity to one another (click to zoom in).

To the interactive user map