Iconomix is an educational programme developed by the Swiss National Bank to promote economic and financial literacy at Swiss upper secondary schools. The aim is to strengthen the skills of young adults in Switzerland. To this end, Iconomix offers high-quality teaching units for use in economics and general studies classes. The main target group is teachers.
The teaching units provided by Iconomix systematically promote economic literacy and equality of opportunity in Switzerland. To meet this overarching mission the programme is guided by clear values:
The relevant metric for measuring the reach of Iconomix is the number of active users. For this we count the number of teachers at upper secondary level who are registered at iconomix.ch and log onto the platform at least once in a calendar year.
In 2024, around 1,800 teachers at Swiss upper secondary schools made active use of the Iconomix web platform. In relation to the target group – teachers of economics and general studies at upper secondary schools – this translates into a reach of around 42%. All three main linguistic areas of Switzerland have a similarly positive showing in terms of usage and spread.
Some 15% of the teachers of economics and the humanities at Swiss upper secondary schools logged onto Iconomix.ch five times or more in 2023. We regard them as power users, nearly two-fifths of the teachers at upper secondary level who actively used Iconomix come under this category. The power user figure serves as an indicator of the intensity with which iconomix.ch is used.
The Iconomix interactive map shows all upper secondary schools in Switzerland that had at least one teacher logged into the Iconomix web platform in 2024 as well as the number of such active teachers. A total of 373 schools are recorded on the map. If we consider only public schools according to Swiss Federal Statistical Office (SFSO) data, our coverage is 85%. This means that, in 2024, at 85% of public upper secondary schools, at least one teacher was logged into the platform.
events were held in year 2024. Around 360 teachers used these as an opportunity to get to know us, deepen their own knowledge and give us feedback.
class sets with newspapers and game boxes were sent out.
teaching units were available at the end of 2024, divided into four languages: German, French, Italian and English.
links to resources from third-party providers were available via the Iconomix web platform at the end of 2024.
registration applications were submitted in 2024 and reviewed by Iconomix; 531 of these were approved.
unique visits to the website were recorded in 2024.
Iconomix is 100% financed and supported by the Swiss National Bank (SNB). Its basic funding (covered by financial resources for third-party services) was limited in 2011 to CHF 0.7 million per year (approximately EUR 0.65 million). The staff numbers in this specialist unit comprise 6 permanent employees (equivalent to 3.6 full-time equivalents) and 2 interns.
This allocation of financial and human resources has proven to be sustainable over the years. Not included in the basic funding is the periodic relaunch of the web platform, which is necessary every four to five years. The last relaunch was in November 2021.
Iconomix seeks to maintain high standards of accountability, effectiveness and efficiency vis-à-vis its sponsor, the SNB. Some of its key figures are published regularly, both in the SNB’s annual Sustainability Report and on the Iconomix web platform (‘About us’).
Education always involves teamwork. Accordingly, Iconomix would like to thank the partners who help us create a modern teaching programme for economics and social studies at upper secondary level.
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