In 2007, the SNB launched the Iconomix educational offering, a programme designed to promote basic economic and financial literacy in Switzerland. Iconomix is aimed at teachers of economics and social studies at Swiss upper secondary schools.
The focus of Iconomix is on economics and personal finance, with a special emphasis on current issues and challenges for society. Iconomix offers materials and interactive tools to illustrate complex economic concepts. Students learn how the economy works and develop their economic thinking.
When it comes to personal finance, Iconomix provides accessible instructions and resources to help students gain a solid grasp of the basics and learn how to manage money.
In 2023, some 1,800 teachers working at the upper secondary school level made active use of the Iconomix web platform. In relation to the target group – teachers of economics or social studies at upper secondary schools – this translates into a reach of 42%. All three main linguistic areas of Switzerland have a similarly positive showing in terms of usage and spread.
Further key figures on Iconomix are available in the SNB Sustainability Report or in the "About us" section.
Iconomix is part of the SNB's social responsibility. Economic and financial literacy is a fundamental life skill for navigating today’s complex world. With Iconomix, the Swiss National Bank is helping to develop this competence in schools.
In addition to the Iconomix educational offering, the SNB's commitment to economic education also includes an information and event centre in Zurich (the SNB Forum) and public lectures as part of the Karl Brunner Distinguished Lecture Series.
