With its offerings to promote financial literacy, Iconomix contributes in the area of personal finance. At the same time, Iconomix continuously monitors the environment and compares the situation in Switzerland with developments in neighbouring countries to identify gaps and promote exchange between stakeholders.

Iconomix provides support in teaching skills in the areas of economics and personal finance, with a special emphasis on current issues and societal challenges. In the area of personal finance, Iconomix offers accessible instructions and resources to help students gain a solid grasp of the basics and learn how to manage money.
At the same time, Iconomix continuously monitors the environment to identify relevant developments, recognize existing gaps and evaluate potential partners for collaboration.
A look at financial education in Switzerland shows: Unlike many other countries, Switzerland does not have a national strategy or competent authority for basic financial education. Instead, many private, public and non-profit actors offer educational programs on financial topics, often focusing on the same target group (pupils and students at lower and upper secondary levels).
Our conclusion: Better national coordination, more systematic measurement of effectiveness and a stronger data basis - based on proven approaches from abroad - could also specifically promote the financial literacy of the population in Switzerland.